MVI Live Stats has spent 11 years developing software
tools to track advertising results so our clients could
easily identify the best advertising alternatives. Simply
put, this software will track all visitor movement on your
site. We leverage the data collected and display hard
data detailing what is working and what must be
improved.
The four ways MVI Live Stats measures the
effectiveness of your online advertising spend:
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Conversion Tracking -describes how many
visitors to your site "convert" or buy product.
By placing scripts on your site you can easily
track visitors actions and insert that data into
categories easily accessible, which can be
filtered and refined to determine clues why
visitors converted.
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Criteria Match Tracking -allows you to select
what criteria you wish to track and the tools to
capture the data. Criteria to select from: Customer
name, address, city, State, zip code, Referring URL,
Search engine, Keywords, entry pages, exit pages,
IP, browsers and operating systems. The data is
placed into categories as it happens and displays
all supporting data about that visitor.
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Pages Views And/Or Duration Of Time On Site –
Separating real time visitor data by time on site or
the number of page views has many benefits. By
isolating group of like users it permits you to filter
additional data which reduces time necessary to
determine what is working and what needs
improvement.
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Filtering Historical Data -displays trends over the
life of the data. All visit data can be filtered to isolate
numerous groups of visitors. This custom tool allows
you to use multiple filters for all historically data. Filters
included: page views, unique visitors, return visitors,
search engines, keywords, landing or entry page, exit
page, IP, country, city, state, address and multiple
filters.
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